Lead Generation Manager
- Are you an experienced Lead Generation Manager?
- Do you want to work for a well established business?
- Do you want career progression opportunities?
If so, APPLY NOW!
Due to continued expansion, we are recruiting an experienced Lead Generation Manager to join our well established client. This position combines analytical desk-based market research with proactive outreach — including confident cold & warm-calling to identify, qualify, and hand over high-quality leads to the Sales Managers.
The successful candidate will manage and continuously improve the CRM database to ensure all opportunities are accurately recorded, tracked, and developed through the early stages of the sales pipeline.
Key Responsibilities:
- Research and identify potential customers, projects, and markets in coordination with Product Managers.
- Perform structured desk-based research using internal databases, industry reports, and project sources such as GlobalData.
- Make confident outbound phone calls and written introductions to new prospects to qualify their level of interest and potential fit for products.
- Manage and populate the CRM system with accurate data, ensuring every prospect and opportunity is properly recorded and updated.
- Develop tailored contact approaches to generate interest and maintain engagement until prospects are ready for handover to Sales Managers.
- Arrange and schedule meetings between qualified leads and Sales Managers (virtually or in person).
- Monitor and report on lead generation KPIs including volume, quality, and conversion rates.
- Collaborate with Marketing, Product Management, and Sales teams to ensure consistent follow-up and effective use of leads.
- Maintain compliance with GDPR and internal data handling policies.
Requirements:
- Previous experience in lead generation, telemarketing, or inside sales in a B2B technical or industrial environment.
- Confident and professional communicator, comfortable making cold calls and conducting qualification discussions.
- Strong research skills — able to analyse data, identify target companies, and find key contacts.
- Experience managing and updating CRM databases.
- Proficient in Microsoft Office and online research tools.
- Able to use LinkedIn and professional networks to identify and engage prospects.
- Strong organisational and time management skills with attention to detail.
- Motivated by achieving measurable results and supporting sales growth.
- Knowledge of industrial emissions, process, or environmental monitoring markets.
- Experience working in an international or export sales environment.
Salary: £30,000 - £40,000 + Bonus.
Office/Home Hybrid.
This is a Full time, Permanent position.